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About Us

Last Update: 2019-03-15

CELLINA as a skincare expert, we produce safety, stable and effective products. Our products lineup includes Shampoo, Face Cleaning, Face Care, Mask, Body Wash, Body Lotion, Body Cream, Men's Grooming and Baby Care.

Our company SHEN HSIANG TANG CO., LTD established in 1940, is the first cosmetics and toiletries manufacturing in Taiwan. We laid the foundation of Taiwan cosmetics industry. CELLINA as our brand is a well-known skin care brand, and the signature has been a familiar presence for over 75 years in Taiwan.

CELLINA skincare is gentle and takes good care of your skin. We have own laboratory to develop and test all our products. We have own factory, we insist 100% made in Taiwan and develop more qualified products to meet consumer demand. We listen to the user’s needs and meet their unlimited expectations and desires related to beauty.

We are committed to providing simple, safe, pure and effective skin care products. We do not engage in animal testing of any kind. The only skin we test on is human skin.

We have the full range of skincare products from face to body basic maintains and deep care of skin, you can find suitable skin products in CELLINA.

Our company has undertaken GMP, ISO22716:2007 and ISO9001:2015 certifications.

In the year 2016, CELLINA was selected as a member of the “Taiwan Beauty Alliance”. The Taiwan Beauty Alliance is organized by the Bureau of Foreign Trade and supervised by TAITRA. This will be the very first time that excellent Taiwanese brands have united in an alliance to explore the overseas market together.

Basic Information

Company Name:
Business Type:
Exporter, Manufacturer
Year Established:
No. of Employee:
101 - 200
Main Product:
Facial Mask, Moisturizing Toner, Moisturizing Lotion, Moisturizing Gel, Moisturizing Cream, Whitening Toner, Whitening Lotion, Whitening Cream for Face, Facial Foam, Makeup Remover, Body Cream, Body Lotion, Shower Gel, Shampoo, Men's Grooming, Baby Care
Main Export Market:
Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Macau, Malaysia, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Saudi Arabia, Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Viet Nam


Company Certification:

Product Certification:

Official Records

Official Records from Taiwan International Trade Shows
  • Taiwan International Beauty Show 2019
    Taiwan International Beauty Show 2019

    Booth No.: D0316

  • Taiwan International Beauty Show 2019
    Taiwan International Beauty Show 2019

    Booth No.: D0409

  • Taiwan International Beauty Show 2019
    Taiwan International Beauty Show 2019

    Booth No.: T1266

Contact Information


Contact Person:

Phone Number:

Contact Supplier

Business Phone Number:
+886-4-22616869 EXT 236
Company Fax Number:
Office Address:
No.112, Sec. 1, Jianguo South Road, South Dist., Taichung City, Taiwan
Company Website: